World building seems relatively straight forward. Yes, there are a lot of tasks, but you just keep hammering away and eventually you have your own encyclopedia of world facts. For the novel I am working on now the world is known as "Aaka" and the empire that the story centers on is called "Zastria". For Zastria I compiled facts about:
- Cuisine
- Economics
- Flora and Fauna
- Languages
- Manners
- Politics and Current Events
- Weather Patterns
- Religions
- Etc.
Yet reading through this mini-encyclopedia to understand Zastria is kind of like trying to picture the hills of Florence by reading the Encyclopedia Britannica's entry on Italy. It leaves you wanting, to say the least.
To really get to know the world I am creating I had to visit it. For me, this means bringing it to life in short stories that have nothing to do with the novel I'm writing. By setting these stories in the provincial countryside I am giving a face to the people who inhabit Zastria. Although my protagonist will probably never meet most of these folks, just knowing they're out there has given me a profound sense of place whenever I write about this new world.